Testimonials

Just as top athletes rely on specialized coaches to refine their mechanics, uncover blind spots, and push them to peak performance, a growing business needs expert eyes to ensure it is operating at its absolute best.

That is exactly why we engaged Promo Consulting.

We asked their Fractional CFO team to conduct a comprehensive review of our finance processes and structure. Our goal was to identify opportunities for efficiencies and automation and to ensure we were fully leveraging our systems and integrations according to best practices.

Their team was incredibly thorough in their assessment and completely candid in their feedback. Every insight and recommendation in their report came from a place of wanting to help us be the absolute best we can be. They didn't just audit our processes; they helped us start writing a winning playbook for continuous improvement.

I would absolutely recommend Promo Consulting to any promotional merchandise firm looking to review, streamline, or elevate their operations. If you want your business to perform at a championship level, you want them in your corner.

Hiring Promo Consulting saved my company. When BRB was drowning in chaos, broken systems, and financial confusion, Randy and Alexis stepped in and uncovered the truth. They rebuilt our processes from the ground up and guided me through some of the toughest decisions I’ve ever had to make. Today, our business is healthier, stronger, and more profitable than ever. If your company feels upside down, call Promo Consulting. They changed everything for us.

Working with Ron at Promo Consulting has been a game-changer for our company. His expertise has helped us achieve significant strategic milestones, including developing a thorough hiring and training process, evaluating in-house production, and implementing effective time management and SMART goal-setting strategies. Beyond that, Ron has been a trusted sounding board, offering valuable insights and guidance on everyday challenges and more significant business decisions. Thanks to Promo Consulting, we've been able to shift our company's direction profoundly positively. I highly recommend Ron for expert business consulting and strategic growth.

Randy and his team at Promo Consulting were an invaluable resource throughout our first acquisition. Their deep industry knowledge and hands-on approach provided critical support at every stage—from determining a precise valuation to guiding us through the intricacies of due diligence and developing a seamless transition plan. Randy’s expertise not only saved us a tremendous amount of time and resources but also gave us the confidence to navigate what can often be a complex and overwhelming process. His ability to anticipate potential challenges and provide clear solutions ensured that the acquisition was executed smoothly and successfully.

Jen has been such a joy to work with! Her personal, easy-going attitude made everything feel effortless, and her expertise through her FCFO service was invaluable. We couldn’t be happier with the results and highly recommend her and Promo Consulting to anyone looking for top-notch support. Thank you, Jen!

We worked with Promo Consulting for most of 2024 which has proven to be an excellent investment of our time and money. Annual sales are up 20%, GPM has grown to 40% and we are headed into 2025 with a written business plan and budget. Our sales team has been restructured to include a dedicated focus on NBD, which gives us confidence that profit and the value of our business will continue to grow at rates well above the industry average. It’s so nice to be planning for success and we are in a much better place thanks to the help of Randy and the Promo Consulting team!

Working with Promo Consulting has been one of the best decisions we have made as a company. The engagement began with an in-person 2-day meeting where we took a deep dive into our entire business and went through the good and the bad about our current operations. During this time, they helped us understand and visualize a clear path forward for maximum & sustainable growth. We gradually developed a written business plan and budget and then got busy executing on it. After our plan was in place we had some hiring and training to do; we received assistance to ensure we had a defined hiring process that included great interview questions which helped us land two additional Account Managers.     Fast forward two years and our business is humming along with rapid growth, our culture has never been better, and we are currently experiencing our best year ever!

• 38% YTD growth
• 110% BR%
• 20% NBD%
• 39.5% GPM
• 6.2% EBITDA and headed for 10%+

I would highly recommend Randy and the Promo Consulting team for their strategic consulting services. Their experience and knowledge will add immediate benefit to any distributor who is ready to grow!

Randy and Jen are AMAZING! We had a senior finance professional out unexpectedly on leave and Jen was able to come in to ensure we were able to manage essential CFO finance functions. During her interim CFO service, she also conducted an insightful process review for us to review and consider for future process improvements once we emerged from the emergency management period. Jen and Randy are not only insightful and filled with institutional knowledge, but also extremely thoughtful and compassionate colleagues we are blessed to call our friends over the past 14+ years!

On the eve of closing this amazing deal you have structured I just want to thank you. Thank you for your brilliance and your problem solving skills. Thank you for your smart negotiations and suggestions. I so appreciated your patience with me and with the buyers team – how you walked me through my questions sometimes over and over again until I felt sure. You truly realize what a huge undertaking selling even a small company is and have shown me not just your business acumen but empathy and understanding of the emotional side as well. I feel like I even had a therapist all the way through! Lastly thank you for taking my calls no matter when I made them. I would tell anyone looking to enhance their business or sell it that they would definitely get their money’s worth TENFOLD to hire you and the Promo Consulting team.   One last THANK YOU!

We thought our finance department was in good shape and didn’t really think we needed this service. But why not do it? It’s inexpensive to get an industry expert’s review and at the worst, we would confirm that we are in a great place. While the Promo Consulting Exploratory Review confirmed we were “better than most”, we still had some things that impacted our P&L that need to be cleaned up. The report was more than just where we are today; it also included suggestions to fix issues and improve processes going forward. This was great value!

We knew we needed help in this area but weren’t sure where to go. Our CPA doesn’t really know our industry and doesn’t know Syncore at all. Our bookkeeper is great, although we weren’t receiving month ends properly, so I couldn't trust my financial statements. After hiring Promo Consulting to help us with growth strategies, this new service came along at the right time! We knew we weren’t perfect in the finance department, but the Exploratory Review report really opened our eyes. Getting that initial review was a great investment and now we have a plan for improvement!

The Promo Consulting team did a phenomenal job. We were worried about our finance team's egos when bringing in an outside consultant, but they handled this in a professional manner and quickly developed a friendly rapport with our team, which positioned them as someone who could help. The report they provided was comprehensive and clearly outlined where we were doing things well and where we had room for improvement. It’s going to be nice to be able to trust our financial statements as we plan and budget for rapid growth!

Working with Alexis at Promo Consulting as our Fractional CFO has been transformative for our business. Her expertise in financial strategy and keen eye for detail has provided invaluable insights that have guided us through financial decisions with confidence.  In addition, her knowledge between Syncore and QuickBooks is unmatched.  We had a lot of clean-ups between the two systems and after several failed attempts in other directions, she was the first person to be able to help us tie everything together correctly.   Alexis seamlessly integrates into our team, offering proactive solutions and clear communication every step of the way. Her dedication and professionalism have truly elevated our financial management, allowing us to focus on growth and innovation. I wholeheartedly recommend Alexis to any organization in need of top-tier financial leadership.

Randy’s deep and seasoned knowledge of the promo world makes him an invaluable mentor which has enabled us to design a strategic path for continued growth and success. As a former distributor and industry executive he brings rare and relevant experience that is unparalleled. Two thumbs up!

We engaged Randy to help Peernet identify key metrics and develop reporting that would be beneficial to our owners in managing their business as well as help gauge their business' performance against industry performance. Randy has an impressive level of industry knowledge and brought significant value to us in creating this business tool. Randy spoke to our group on two occasions, and also facilitated individual calls with our distributor members. Randy is a professional--he is a good listener with the ability to quickly identify areas of opportunity and offer growth-oriented solutions. We are grateful for his contributions and look forward to our next project with Promo Consulting!

Randy has been instrumental to our success & focus as an organization. His critical thinking, business acumen and experience in the promo industry has helped lead our company on track for 30%+ growth in year one!

Randy has been instrumental in our business growth. His wealth of knowledge and experience has focused our attention and helped us reorganize in a way that puts us on a path of sustainable, scalable growth in sales and profitability. His insight and wisdom are invaluable and have not only saved us time, money, and energy, but have also helped alleviate stress and improve our work-life balance as owners. Thanks to expert guidance we are better leaders to our team and our company is now stronger than ever and well prepared for the future.

Randy developed an excellent program for our Owner Success Team that is allowing us to have deeper and more meaningful coaching sessions with our Owners (distributor members). This consultative approach is all about the Owner’s business needs and opportunities for increased sales and profits. So, these coaching engagements go far beyond just our services as we are providing our Owners with an accountability partner that can help them with every part of their business.

Randy provided us with the proper guidance at the right time, using his vast experience to help us focus and naturally recognize what our bandwidth was not to overwhelm us so we could implement changes to our organization. His guidance and strategy have structured our agency for long-term success and the confidence that we have his continued support.