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	<title>Case Studies | Promo Consulting, LLC</title>
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		<title>Economic Nexus &#038; Sales Tax Issue</title>
		<link>https://promoconsulting.com/case-study/economic-nexus-sales-tax-issue/</link>
		
		<dc:creator><![CDATA[Kristylee Gogolen]]></dc:creator>
		<pubDate>Fri, 26 Jul 2024 15:39:16 +0000</pubDate>
				<guid isPermaLink="false">https://promoconsulting.com/?post_type=study&#038;p=896</guid>

					<description><![CDATA[<p>95% of distributors have risk in this area and we now know how the States will find you!</p>
<p>The post <a href="https://promoconsulting.com/case-study/economic-nexus-sales-tax-issue/">Economic Nexus & Sales Tax Issue</a> first appeared on <a href="https://promoconsulting.com">Promo Consulting, LLC</a>.</p>]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><h1 class=' '>Economic Nexus &#038; Sales Tax Issue</h1>
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			<p>95% of distributors have risk in this area and we now know how the States will find you!</p>

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</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner vc_custom_1722029615873"><div class="wpb_wrapper"><div class='tdl-icon-button'><div class="tdl-icon-wrapper"><div class='icon audit'></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"><h3 class=' '>TYPICAL CHALLENGES</h3>
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			<p>Most of our FCFO clients are disregarding state sales tax nexus issues and are racking up significant liabilities. One large distributor client is out of compliance in over 25 states and faces a $1 million liability – ouch! And compliance is relatively inexpensive compared to the potential risk.<br />
John Byron, owner of Prosperity Promotions, engaged our FCFO team to complete our exploratory audit so that he could understand the status of his finances. Sales tax liability is one of the many topics we review, and Prosperity was out of compliance in multiple states. Our FCFO team coached the Prosperity team and assisted in getting them registered and compliant.</p>

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</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner vc_custom_1722029683389"><div class="wpb_wrapper"><div class='tdl-icon-button'><div class="tdl-icon-wrapper"><div class='icon challenge'></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"><h3 class=' '> DEEPER DIVE</h3>
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			<p>The most common feedback we get from distributor owners and Controllers is “well I’m not too worried about it – I mean, how will California find me if my business is located in NY?”. Here’s how they found one of our clients – the State of California conducted a routine sales tax audit on a large tech company in California. They noticed many invoices from an out-of-state promotional product distributor that didn’t charge sales tax. This triggered an investigation of the distributor, who was found to be out of compliance. Now the distributor is faced with paying back taxes they didn’t even collect, in addition to fines, penalties, etc.<br />
And the risk doesn’t go away with time, it only grows. If you are a larger distributor that hopes to sell your business as an ongoing concern, as opposed to an asset sale, this issue will be found during due diligence and will interrupt or delay your sale. And if you are selling the assets of your business, you will retain this outstanding liability, even after the sale of your business. Who needs a sales tax audit during retirement?</p>

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</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner vc_custom_1722029692374"><div class="wpb_wrapper"><div class='tdl-icon-button'><div class="tdl-icon-wrapper"><div class='icon success'></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"><h3 class=' '>SUGGESTIONS FOR IMPROVEMENT</h3>
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			<p>The good news is that maintaining compliance is not difficult and costs relatively little compared to the risk.</p>
<p>Your Controller will have a one-time project to determine which states require your compliance and then registering with each state is just paperwork. You’ll then have a monthly remittance report to run, just like you do in your home state. Compliance requirements vary by state, but Avalara has a nice report that tells you which states require your compliance. If your Controller doesn’t have the time to fill in the monthly reports, Avalara will even do that for you, albeit at a cost.</p>
<p>Ignoring your economic nexus requirements comes with risk, and as John Byron says, “I’m too pretty for prison”! <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f60a.png" alt="😊" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>

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</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class='tdlCallToActionContainer' data-cta-size='inset' data-cta-style='' data-cta-no-padding=''><div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
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        <a href='https://promoconsulting.com/contact-us/' target=''>
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                <h2>Get Started</h2>
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                    Promo Consulting has the experience to help you get the results you need. Book an introductory call today.
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                <div class='ctaButton'>Schedule A Consult</div>
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    </div></div></div></div></div></div></div></div></div></div></div><p>The post <a href="https://promoconsulting.com/case-study/economic-nexus-sales-tax-issue/">Economic Nexus & Sales Tax Issue</a> first appeared on <a href="https://promoconsulting.com">Promo Consulting, LLC</a>.</p>]]></content:encoded>
					
		
		
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		<title>$100,000 Commission Accrual Issue</title>
		<link>https://promoconsulting.com/case-study/100000-commission-accrual-issue/</link>
		
		<dc:creator><![CDATA[Kristylee Gogolen]]></dc:creator>
		<pubDate>Fri, 21 Jun 2024 15:42:58 +0000</pubDate>
				<guid isPermaLink="false">https://promoconsulting.com/?post_type=study&#038;p=878</guid>

					<description><![CDATA[<p>Accruing commissions properly can have a significant impact on your P&#038;L!</p>
<p>The post <a href="https://promoconsulting.com/case-study/100000-commission-accrual-issue/">$100,000 Commission Accrual Issue</a> first appeared on <a href="https://promoconsulting.com">Promo Consulting, LLC</a>.</p>]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class='headingWrapper'><div class='iconWrapper'><div></div><div></div><div></div></div><h1 class=''>$100,000 Commission Accrual Issue</h1></div>
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			<p>Accruing commissions properly can have a significant impact on your P&amp;L!</p>

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</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner vc_custom_1719245672358"><div class="wpb_wrapper"><div class='tdl-icon-button'><div class="tdl-icon-wrapper"><div class='icon audit'></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"><h3 class=' '>TYPICAL CHALLENGES </h3>
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			<p>This is one of the most common accounting issues we see when doing our internal audit style FCFO reviews, which ultimately leads to financial statements that are simply inaccurate by significant amounts. While the variance will depend on your sales volume and commission model, we see 6-figure inaccuracies frequently.</p>
<p>Scoby Bros has a fully commissioned sales team which makes commission a significant expense. Our exploratory review determined a commission expense adjustment was needed that reduced profitability on the books by over $100,000.</p>
<p>Scoby Bros. President Luke Scoby mentioned “The good news is that this didn’t negatively affect our cash flow, and it reduced our 2023 taxes! Getting Alexis at Promo Consulting to clean up our books was a great investment and now she provides a month-end service with oversight to make sure our books are accurate after every month end. This provides us with a much better idea of actual profit, and we can finally trust our P&amp;L when making business decisions”.</p>
<p>Another distributor client was facing a $500,000 discrepancy regarding commission accruals, so if you pay lots of commissions, this is a topic you should pay attention to.</p>

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</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner vc_custom_1719245655026"><div class="wpb_wrapper"><div class='tdl-icon-button'><div class="tdl-icon-wrapper"><div class='icon challenge'></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"><h3 class=' '>DEEPER DIVE</h3>
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			<p> Commissions are your second largest expense after COGS, so they have a big impact on profitability. Most are paying commissions based on the industry standard “paid-on-paid” model which is good for cash flow. But what’s missing is expensing your commission in the same month as the revenue &amp; COGS so that your monthly profit is accurate. It’s ok to delay paying the commission on an invoiced order until after the invoice is paid, but you need to expense the commissions on your P&amp;L in the same month the invoice is done. This is where “accruals” come into play so that profit is accurately reflected on your P&amp;L at month end.</p>
<p>Accruals wouldn’t be such a big deal if we had consistent sales every month. But that’s not how the promo industry works, and we typically see monthly sales differ by as much as 50% over the course of 12 months. If your P&amp;L shows big profit for one month and then much less, or even a loss, next month, accruing commission properly is likely the issue.</p>

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</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner vc_custom_1719245660653"><div class="wpb_wrapper"><div class='tdl-icon-button'><div class="tdl-icon-wrapper"><div class='icon success'></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"><h3 class=' '>SUGGESTIONS FOR IMPROVEMENT</h3>
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			<p>The good news is that accruing commissions at month end is as simple as adding one extra step to the month end process. Syncore has a report designed specifically for this purpose, which gives you the information you need to enter one general journal entry into QuickBooks to complete the process. Other ERP and accounting systems should have an easy way to handle this as well.</p>
<p>Making good business decisions requires accurate financial statements, and accruing commissions is one of the easiest ways to get headed towards trusting your P&amp;L!</p>

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</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class='tdlCallToActionContainer' data-cta-size='inset' data-cta-style='' data-cta-no-padding=''><div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
    <div class='tdlCTAButtonWrapper'>
        <a href='https://promoconsulting.com/contact-us/' target=''>
            <div class='contentWrapper'>
                <h2>Get Started</h2>
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                    Promo Consulting has the experience to help you get the results you need. Book an introductory call today.
                </div>
                <div class='ctaButton'>Schedule A Consult</div>
            </div>
        </a>
    </div>
    </div></div></div></div></div></div></div></div></div></div></div><p>The post <a href="https://promoconsulting.com/case-study/100000-commission-accrual-issue/">$100,000 Commission Accrual Issue</a> first appeared on <a href="https://promoconsulting.com">Promo Consulting, LLC</a>.</p>]]></content:encoded>
					
		
		
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		<title>$300,000 Inventory Accounting Mistake</title>
		<link>https://promoconsulting.com/case-study/300000-inventory-accounting-mistake/</link>
		
		<dc:creator><![CDATA[Tracy Francis]]></dc:creator>
		<pubDate>Wed, 29 May 2024 17:36:34 +0000</pubDate>
				<guid isPermaLink="false">https://promoconsulting.com/?post_type=study&#038;p=871</guid>

					<description><![CDATA[<p>A significant inventory accounting mistake led to the overpayment of tens of thousands of dollars in income tax!</p>
<p>The post <a href="https://promoconsulting.com/case-study/300000-inventory-accounting-mistake/">$300,000 Inventory Accounting Mistake</a> first appeared on <a href="https://promoconsulting.com">Promo Consulting, LLC</a>.</p>]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class='headingWrapper multiline'><div class='iconWrapper'><div></div><div></div><div></div></div><h1 class=''><strong>CASE STUDY </strong>$300,000 Inventory Accounting Mistake</h1></div>
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			<p>A significant inventory accounting mistake led to the overpayment of tens of thousands of dollars in income tax!</p>

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<div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner vc_custom_1715028069818"><div class="wpb_wrapper"><div class='tdl-icon-button'><div class="tdl-icon-wrapper"><div class='icon audit'></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"><h3 class=' '>Typical Challenges</h3>
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			<p>For the last few years, business and profits have looked pretty good for PC Promotions owner Jody Cunningham. And despite paying his bookkeeper over $100,000 per year, Jody was a typical sales-oriented owner who wasn’t sure if his books were accurate or not. Our FCFO Exploratory Review turned up several items that could be improved including Syncore Best Practices, Freight Profitability, implementing Commissions Accrual, and the Month End Reconciliation process.  But our FCFO team was particularly suspicious of a continually growing inventory amount on the balance sheet despite relatively flat store sales. This required further investigation!</p>

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</div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner vc_custom_1715028085664"><div class="wpb_wrapper"><div class='tdl-icon-button'><div class="tdl-icon-wrapper"><div class='icon challenge'></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"><h3 class=' '>Serious Problems = Deeper Dive</h3>
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			<p>A deeper dive revealed a process error that Jody’s expensive Controller failed to catch – upon invoicing the client, revenue was being captured but not the cost of goods sold! This had been going on for three years to the tune of $300,000. Unfortunately, PC Promotions wasn’t quite as profitable as they had thought, but the good news was that Jody was due a nice income tax refund after refiling the last 3-years tax returns!</p>

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</div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner vc_custom_1715028092920"><div class="wpb_wrapper"><div class='tdl-icon-button'><div class="tdl-icon-wrapper"><div class='icon success'></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"><h3 class=' '>Suggestions for Improvement</h3>
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			<p>Running your inventory status report and matching the results to your General Ledger is an easy way to catch mistakes like this. We suggest performing this process monthly and go to the next step by performing a physical inventory count at least once per year. If your inventory report doesn’t match your G/L, then further investigation can find the problem and fix it right away while everything is top of mind with your staff.</p>
<p>Like most accounting issues, regular inspection by a qualified professional can catch mistakes before they become chronic. Unfortunately, this won’t be done by your CPA. They typically don’t know your ERP system, don’t really understand the nuances of the promo industry and are usually just preparing your tax returns based on the information you provide. They are not auditing your books for accuracy like we do for our FCFO clients!</p>
<p>The Promo Consulting Fractional CFO Exploratory Review is an inexpensive way to see if you can trust your financial statements!</p>

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</div></div></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class='tdlCallToActionContainer' data-cta-size='inset' data-cta-style='' data-cta-no-padding=''><div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
    <div class='tdlCTAButtonWrapper'>
        <a href='https://promoconsulting.com/contact-us/' target=''>
            <div class='contentWrapper'>
                <h2>Get Started</h2>
                <div class='content'>
                    Promo Consulting has the experience to help you get the results you need. Book an introductory call today.
                </div>
                <div class='ctaButton'>Schedule A Consult</div>
            </div>
        </a>
    </div>
    </div></div></div></div></div></div></div></div></div></div></div><p>The post <a href="https://promoconsulting.com/case-study/300000-inventory-accounting-mistake/">$300,000 Inventory Accounting Mistake</a> first appeared on <a href="https://promoconsulting.com">Promo Consulting, LLC</a>.</p>]]></content:encoded>
					
		
		
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		<title>Significant Employee Theft</title>
		<link>https://promoconsulting.com/case-study/significant-employee-theft/</link>
		
		<dc:creator><![CDATA[Tracy Francis]]></dc:creator>
		<pubDate>Tue, 23 Apr 2024 17:47:27 +0000</pubDate>
				<guid isPermaLink="false">https://promoconsulting.com/?post_type=study&#038;p=763</guid>

					<description><![CDATA[<p>LogoBranders owner Terry Southern wasn’t thrilled with her Controller, but she had no idea she had been systematically stealing from her for the past 5-years.</p>
<p>The post <a href="https://promoconsulting.com/case-study/significant-employee-theft/">Significant Employee Theft</a> first appeared on <a href="https://promoconsulting.com">Promo Consulting, LLC</a>.</p>]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class='headingWrapper multiline'><div class='iconWrapper'><div></div><div></div><div></div></div><h1 class=''><strong>CASE STUDY </strong>Significant Employee Theft</h1></div>
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			<p>LogoBranders owner Terry Southern wasn’t thrilled with her Controller, but she had no idea she had been systematically stealing from her for the past 5-years.</p>

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<div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner vc_custom_1715028069818"><div class="wpb_wrapper"><div class='tdl-icon-button'><div class="tdl-icon-wrapper"><div class='icon audit'></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"><h3 class=' '>Typical Challenges</h3>
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			<p>Our Fractional CFO service was engaged to perform our standard Exploratory Review of the finance department and report back on our findings. This detailed review of Syncore and QuickBooks revealed numerous typical challenges including bank reconciliations and month ends that were out of balance. Obviously, the financial statements were not to be trusted, but more concerning was the lack of balanced bank reconciliations which meant money could be missing. Further investigation also revealed a suspicious loan account on the balance sheet that couldn’t be explained.</p>

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</div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner vc_custom_1715028085664"><div class="wpb_wrapper"><div class='tdl-icon-button'><div class="tdl-icon-wrapper"><div class='icon challenge'></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"><h3 class=' '>Serious Problems = Deeper Dive</h3>
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			<p>Our team visited LogoBranders head office in Alabama for 2 days to perform a hands-on forensic analysis and by the end of day one had proof that the Controller was stealing money two different ways. She was forging checks, cashing them, and then deleting the transactions from QB. While we feel the ability to “delete” transactions in any accounting system is a dangerous flaw, our team knew about the QB “Deleted Transactions Report” and was able to prove the theft. Additionally, the Controller oversaw payroll for over 40 employees and gave herself a nice raise which was easy to miss unless you were looking for it.</p>
<p>The Controller was immediately fired, and the authorities were called. Our team assisted in the hiring and transition to a new Controller and now performs the month end process via our FCFO service that provides a bank rec, balanced month end entries, trustworthy financial statements, and oversight of the finance department. “It’s a good feeling to know that someone like Alexis Aubry of Promo Consulting is keeping tabs on my money to make sure this never happens again. Her experience with the promo industry, combined with her finance, Syncore and QB knowledge, is a real asset to our company”. Terry Southern Parker, President</p>

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</div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner vc_custom_1715028092920"><div class="wpb_wrapper"><div class='tdl-icon-button'><div class="tdl-icon-wrapper"><div class='icon success'></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"><h3 class=' '>Suggestions for Improvement</h3>
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			<p>This case study shows the importance of monthly bank reconciliations. Having your Controller tell you “The bank rec is done” isn’t good enough to prevent fraud. As an owner, you need to put your eyes on the two documents yourself and see that the cash balance on your bank statement matches the reconciled cash G/L account in QB to the penny. Do this every month for every bank account you have &#8211; it only takes 2 minutes!</p>
<p>Unfortunately, employee theft is a real possibility as you grow and stop managing the daily financial oversight tasks yourself. You might want to investigate crime &amp; fidelity insurance with your local insurance agent as it’s relatively inexpensive. Let’s hope you never need to file a claim!</p>
<p>Self-oversight of business finances by sales-oriented owners isn’t always the best solution. Getting a 3rd-party finance expert that knows the industry to provide independent oversight can be a good investment to protect your hard-earned money!</p>

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    </div></div></div></div></div></div></div></div></div></div></div><p>The post <a href="https://promoconsulting.com/case-study/significant-employee-theft/">Significant Employee Theft</a> first appeared on <a href="https://promoconsulting.com">Promo Consulting, LLC</a>.</p>]]></content:encoded>
					
		
		
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		<title>Better Systems Equals Increased Sales</title>
		<link>https://promoconsulting.com/case-study/better-systems-equals-increased-sales/</link>
		
		<dc:creator><![CDATA[Kristylee Gogolen]]></dc:creator>
		<pubDate>Wed, 07 Feb 2024 17:39:43 +0000</pubDate>
				<guid isPermaLink="false">https://promoconsulting.com/?post_type=study&#038;p=856</guid>

					<description><![CDATA[<p>Delta couldn’t manage sales opportunities and scale due to disparate systems and processes, creating friction between management and causing stagnant growth.</p>
<p>The post <a href="https://promoconsulting.com/case-study/better-systems-equals-increased-sales/">Better Systems Equals Increased Sales</a> first appeared on <a href="https://promoconsulting.com">Promo Consulting, LLC</a>.</p>]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class='headingWrapper multiline'><div class='iconWrapper'><div></div><div></div><div></div></div><h1 class=''><strong>CASE STUDY</strong> Better Systems equals Increased Sales</h1></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner vc_custom_1715028069818"><div class="wpb_wrapper"><div class='tdl-icon-button'><div class="tdl-icon-wrapper"><div class='icon audit'></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"><h3 class=' '>Problem</h3>
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			<p>Delta couldn’t manage sales opportunities and scale due to disparate systems and processes, creating friction between management and causing stagnant growth.</p>

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</div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner vc_custom_1715028085664"><div class="wpb_wrapper"><div class='tdl-icon-button'><div class="tdl-icon-wrapper"><div class='icon challenge'></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"><h3 class=' '>Challenge</h3>
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			<p>Delta’s leadership recognized they needed outside guidance to align their vision and goals to create a plan and execute strategies necessary to meet its goals.</p>

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</div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner vc_custom_1715028092920"><div class="wpb_wrapper"><div class='tdl-icon-button'><div class="tdl-icon-wrapper"><div class='icon success'></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"><h3 class=' '>Keys to Success</h3>
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			<ul>
<li>Hire a consultant with experience scaling promotional agencies</li>
<li>Leadership team alignment</li>
<li>Learn operational best practices</li>
<li>Lockdown processes</li>
</ul>
<p>All this resulted in better leadership, better systems &amp; processes, and increased sales. <a href="https://promoconsulting.com/wp-content/uploads/2023/05/Case-Study.pdf" target="_blank" rel="noopener">Read the full case study.</a> </p>

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                <h2>Get Started</h2>
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                <div class='ctaButton'>Schedule A Consult</div>
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    </div></div></div></div></div></div></div></div></div></div></div><p>The post <a href="https://promoconsulting.com/case-study/better-systems-equals-increased-sales/">Better Systems Equals Increased Sales</a> first appeared on <a href="https://promoconsulting.com">Promo Consulting, LLC</a>.</p>]]></content:encoded>
					
		
		
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